Conference Programme
8.45am
Registration and coffee 9.15am
Chairman's Welcome
Nigel was previously responsible for marketing and communications having played a leading role in the turn around of British Airways and has recently been providing consultancy services to the BBC. Nigel, now a leading UK conference director and facilitator, has chaired many international and European conferences. Following G8, he chaired the UK Presidency of the EU State Aid Event at which all the highly respected MP's and senior policy makers were present.
Nigel Grinstead, Managing Director of Healthskills and Partnerships for Change
9.30am
7 Secrets of Winning New Business
Philip Hesketh started his career at Procter & Gamble where he was voted salesman of the year and is now well established as one of the country's top professional speakers. Philip's knowledge of how to persuade and influence, and how to develop long term profitable relationships were honed in the fiercely competitive world of new business in agencies. Philip was Founding Partner, New Business Director and Managing Partner of Advertising Principles, an advertising agency that had sixteen years of consecutive growth which saw billings accelerate from nought to £48m.
Philip will talk to you about the psychology of persuasion and will share with us what works and what doesn't in the pursuit of new business. Responsible for pitches for over £200m worth of business, Philip tells his story - the good, the bad and the ugly! Learn the secrets of his success, what it takes to win new business and how not to get it horribly wrong!
Philip Hesketh, Hesketh Talking
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10.15am
Your New Business Challenges
In your mission to win new business, what are your key challenges? Whether it is to develop a more focused approach to winning new business, create opportunities to meet with new clients or to achieve a higher conversion rate, our aim is to promote best industry practice and help each other to achieve healthy business growth.
An open forum hosted by Philip Hesketh
10.30am
Questions followed by coffee
11.00
The Power of Communication
Using an effective approach which embraces verbal and non-verbal communication, Andy has managed highly successful change management programmes for organisations including the NHS, Norwich Union and The Marriott Hotel Group. Andy will analyse different types of communication and share his views on how powerful communication between team members within your company and with your clients will ensure the success of your business.
Andy Appleton, Change Management Consultant,
New Business Clinic
11.45pm
3 Optional Seminars
Sophisticated Selling
John Thompson is one of the world's most exciting NLP consultants. Having trained himself with John Grinder, the legendary co-creator of Neuro Linguistic Programming, John has recently delivered successful certified NLP programmes for companies and organisations including the NHS, Rolls Royce and British Steel. John, with his refreshing down to earth approach, will demonstrate some practical NLP skills used by outstanding communicators and top sales people. Discover new ways to become an even more powerful communicator - a vital skill for achieving greater success in winning new business.
John Thompson, Neuro Linguistic Programming Consultant, New Business Clinic
A Winning PR Campaign
An integral part of a successful business development programme is ensuring that your business has regular positive press coverage. With over 10 years experience as a PR specialist, Alison has developed and managed many award-winning PR campaigns for businesses across a variety of industry sectors. Alison will talk about how a powerful and focused PR campaign plays an important role in re-enforcing your company's positioning, therefore adding value to your business pitch to make clients feel more confident to work with you. Alison will share some tried and tested PR techniques to ensure a successful PR strategy.
Alison Rothwell, PR Consultant, New Business Clinic
Win Win Client Relationships
Bruce Drinkwater, with over 19 years in the business worked for many household names including Rowntree Mackintosh, Next and Campbell's before taking the plunge to set up Storm Brand Design in 1994. Now a leading UK packaging design specialist with a diverse range of clients including Arla Foods, Somerfield, and Wickes, Storm continue to work with many of the clients they started working with 11 years ago. One of the key reasons for the growth and success of Storm is Bruce's focus on client retention. Bruce will talk to you about how to encourage your current clients to keep spending more money with you and remain loyal to your business in the long term.
Bruce Drinkwater, Managing Director, Storm Brand Design |
12.45pm
Lunch with the Business Development Specialists
1.45pm
Win My Business
Bryan Leaker has over 40 years experience in business and has been involved in diverse general management in both the private and public sectors. As Operations Director for Earls Court, Bryan is responsible for developing and marketing themed events. This December will see 200,000 people at Earls Court visiting Santa Land and already being planned for 2006 the event will be going live at Birmingham NEC and in Scotland. Bryan will talk about his pitch criteria, what he is looking for from an agency and the reasons he may or may not appoint an agency.
Bryan Leaker, Operations Director, Earls Court
2.30pm
Sharing Pitch Stories
We all love to hear a funny pitch story. Philip will share some of his funniest most outrageous pitch stories and asks you to share your most memorable pitch experiences with him.
An interactive session hosted by Philip Hesketh
3.00pm
Questions followed by afternoon tea
3.30pm
Creating a Winning team
Andy and Nigel invite you to discuss your biggest challenges - whether it is to seek an effective Business Development Director with a guaranteed return on investment or to motivate your team to be more focused on new business. Andy and Nigel look forward to giving you their words of wisdom on how to create a winning team to achieve your goals and objectives.
Interactive session hosted by Andy Appleton
and Nigel Grinstead
4.15pm
Questions followed by Chairman's closing remarks
4.30pm
Close of Conference
Sponsorship and Exhibition Opportunities
New Business Clinic Ltd offers commercial opportunities for
those who wish to display promotional brochures or place company literature in delegate packs. There are also a limited number of opportunities for interested parties to sponsor or
co-sponsor conferences.
For further information, please call Helen Morris on
08450 newbiz or email helen@newbusinessclinic.co.uk |
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Price information
Bookings include conference proceedings, lunch and light refreshments, delegate pack and speakers' notes. Please note that speakers' notes will not be supplied in printed form and you will be given a password to access speakers' notes in your delegate pack which can be downloaded from www.newbusinessclinic.co.uk following the conference.
Early booking price £175.00 + VAT (£205.63)
Places must be booked before 5.00pm on Wednesday 10th September 2008
Standard booking price £195.00 + VAT (£229.13)
For places booked after Wednesday 10th September 2008
4 people booking together from the same organisation at the standard booking price will receive one of these places free of charge.
If tickets are still available, please note that your last chance to purchase tickets will be at 5.00pm on Wednesday 8th October 2008
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